Norwex Face Lifting Serum – What is IN it?

by Candi Bezte, Norwex Science & Technical Advisor

Given that our lifting serum works so well we have received queries regarding what is in it and how it works. All of the ingredients are listed on the container, so you know exactly what it contains (feel free to Google).

Some of the key ingredients are aloe, macadamia nut oil, hydrolyzed rhizobian gum and acacia senegal gum, extracts from a number of organically grown Swiss alpine plants (Masterwort, Marrubium, Edelweiss, and Artemisia), saccharide isomerate, olive oil, jojoba oil and xanthan gum. Together, these ingredients work to soften, hydrate, tone, restore the appearance of the skin, nourish the skin, help to retain moisture, improve elasticity, and reduce the appearance of fine lines and imperfections. The keys to the “lift” in this product are the rhizobian gum (or rhizobium gum), acacia senegal gum (also referred to as gum arabic), and xanthan gum.

What are these? Rhizobian gum is a mucopolysaccharide (a complex sugar) formed by fermentation of sugars by a Rhizobium sp. bacterial strain. Acacia senegal gum is a complex sugar; it is a sticky substance that comes from the acacia tree, and xanthan gum is another complex sugar formed by the fermentation of glucose or sucrose by the Xanthomonas campetris bacterium. Once again, we have friendly microbes to thank for the benefit that we derive from our products. The acacia senegal gum and rhizobian gum work together to reduce the appearance of fine lines. The xanthan gum also likely helps with this, as well as working to thicken the product... Solutions brought to you by Mother Nature herself. Apply the Lifting Serum gently to cleansed skin, followed by the day or night cream, and allow to absorb.

Tech Talk - November 2009